Friday, October 4, 2013

English Study States What We All Know But Aren't Meant To Believe

Digital piracy not harming entertainment industries - CBC

Yep, a fresh study by the London School of Economics has shown that, despite music and movie industry claims, revenue for music and movies have increased and, in fact, 2012 was one of the best years for the entertainment industry.

So how has this magic happened?  Well a large part of it is the adoption and growth of online distribution methods.  After being considered the violator of content and a den of iniquity frequented by digital freeloaders the internet is finally showing that it is a massive marketing and sales tool.  This alongside the fact that digital piracy continues to grow each year as well means that the entertainment industry has a good thing going, and a lot of it they don't even have to pay for.

It's not just music and movies though, books and videogames are also having a digital resurgence.  Actual physical media such as DVDs, CDs and actual paper books are down, but the drop in sales is well and truly exceeded by the digital sales boom across the board.

This isn't the first study to show that the internet is a useful, and profitable, tool and it won't be the last.  But this one is English so I guess it's a little more classy.

Does this mean the entertainment industries hardline stance on unauthorised copying and its insistence that piracy is causing billions (yes, billions) of dollars in lost revenue?  Somehow I doubt it.

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